AutoTrader - do they care?

As I was in the area, I went to see this the other weekend: https://www.autotrader.co.uk/classified/advert/201807028032153

The CatD was 5 years ago, the history checked with BMW, and I thought there was an outside chance I might bag a bargain.
However, the car was badly misfiring... the seller knew this as he warned me before I started the car.
When put in to gear, the engine felt like it was going to self-destruct... clearly running on quite a few less than the requisite 6 cylinders.
Could be failed injectors (known problem with that engine) or head gasket... whatever, it was f$%&ed!

Annoyed that the seller had kept that quiet until I arrived, despite a couple of phone chats and text exchanges, and not wanting some other poor sap to suffer a wasted journey, when I returned home I reported the advert to Auto Trader as inaccurate.
It says "good condition considering its age"... well an 8 year old car in good condition should be running on all its cylinders, I would've thought.
AutoTrader have done nothing seemingly, which has surprised me a little, as I thought they may take such misleading quite seriously.

Should I care? Would you bother to press this with AutoTrader?

My inner sense of fair play wants me to take this further... whilst my inner laziness says move on.

 

I doubt AT will care much or do anything.

Put it down to experience and move on, would be my advice.

 

I agree. They are a money-making machine, that's all. Sales £330m, of which profit £220m. Page 4 in here: https://cdn-autotraderplc.azureedge.net/media/1532/aut_ar2018.pdf

That is a remarkably profitable organisation.

 

Wow, that's quite spectacular. I suppose having no genuine competitor means they can do what they like.
Still, I don't understand having a "Report Ad" mechanism if it means nothing.

 

Just not worth chasing this up, if Autotrader don t care , why should you . Agree with you about the Report Ad mechanism , no point in having it if it s not followed up .

 

I feel sorry for the person who actually buys it. Shameful.

However, I do think this is the minority, I for one always prep my cars and have the servicing up to date pre sale, I’m sure others do too.